« This book is intended for candidates of election campaigns as well as for the different managers of their teams. It will also be of interest to anyone involved with the democratic process, either as a player or as an observer.
This operational manual will provide a competitive advantage and will allow an election campaign to be run more effectively. All the relevant areas are covered: marketing, communication, strategy, organisation, finance. No particular prior knowledge is required by the reader. This is why this book may be used for education or as a practical guide during the phases of preparation and conduct of a campaign. Its ambition is to support and accompany the actors to achieve their electoral goals.
The approach is exhaustive and complete. It is independent of the territory, the political party and of the type of election. It can thus be mobilized regardless of the context.
The work is based on a study of numerous campaigns and social science publications. It describes all the stages of the electoral competition and thus offers a significant advantage to the interested candidate. »